Is a fresh brand based in Czech Republic producing colourful socks sold as single pieces. The Brief Create a playful visual identity along with packaging design for single sock pack. Main goal was to simplify the the instore customer experience focused on quick and easy choice of desired colours. I was also told to design a mystery pack, containing fourteen randomly coloured socks. The design of the single pack is based on the recycled cardboard box with rounded opening on top, making it easy to see the colour of the sock inside. On top of the box is also golden engraving of the brand. The idea behind the mystery pack comes from the well known paper towel box, but instead of pulling out paper towels, you pull out random colour socks. With mystery pack, you will never again have to spend a morning deciding which colours to wear today!

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